The campaign celebrates life in its small and special moments like experiencing the first rays of the sun emerging through darkness, the unique experience of being a bride, and enjoying the merriment at festivals like Diwali.
“D’damas, which is the only brand in the country having distinct sub-brands, also unveiled its new campaign. It takes the brands current positioning of ‘Celebrate Always’ forward with a fresh and more relevant execution and imagery, personified by Sonakshi Sinha,” said an official spokesperson.
Excited about her association with D’Damas, Sonakshi said, “It feels great to be the brand ambassador of D’Damas! I connect with D’Damas because I personally live each moment to the fullest and believe in celebrating life. D’Damas adds celebration to both ordinary and even the everyday special occasions.”
“When I want to celebrate any happiness in life I turn to D’Damas,” she said.
RK Menon, COO, D’damas Jewellery India Pvt Ltd., “Sonakshi Sinha is the face of the new Indian woman who is confident, versatile and has got tremendous self-belief. She has the charisma, grace, beauty and the attitude that goes perfectly with the brand image.
We wanted an ambassador who is not only popular but at the same time exemplifies the true Indian beauty thereby establishing a connection with the Indian audiences and Sonakshi completely fits the bill.”
