“At Electrolux, we are currently rejuvenating our brand identity with a renewed focus on innovation and excellence in performance,” said Sajeev R, chief operating officer – Electrolux, PE Electronics Ltd.
PE Electronics Ltd, a new business unit that brings together Philips (range of television products) and Electrolux (range of home appliances) as a single entity under a unique brand licensee agreement is responsible for selling and promoting Electrolux.
Though the official confirmation is awaited, we are pretty much sure that this style diva of Bollywood will be promoting the brand.
